5 Key wine sales problems and easy way to solve them using GWMR (Global Wine Medal Rating)

As the wine industry continues to expand, wine merchants and distributors are facing new and complex challenges. One of the biggest hurdles is the increased competition, which can lead to lower sales and a struggle to stand out in the crowded marketplace. In addition, they must focus on marketing and branding to attract new customers and retain existing ones. This requires a constant stream of original and compelling content to keep their brand relevant and engaging.

Another major issue is the challenge of building a comprehensive wine portfolio that includes both vintage and non-vintage wines, as well as offerings from different countries, regions, and grape varieties. With so many options available, it can be difficult to identify the best wines to meet the needs and preferences of a diverse customer base.

In this article, we’ll explore these major challenges and offer some practical solutions to help them overcome these obstacles and thrive in the competitive wine industry environment.

1. Using AI (Artificial Intelligence) instruments for continuous marketing content generation

Creating compelling marketing content can be a daunting task, especially when you have to generate large volumes of original content. This is where AI instruments come in. AI-powered tools can help wine merchants and distributors generate text, graphic, and video content for their marketing campaigns quickly and efficiently.

One of the most significant advantages of using AI for content generation is that it can work 24/7, with minimal human intervention. This means that an endless stream of marketing content can be generated, without worrying about the time or resources needed to produce it manually.

Another significant benefit of using AI for content generation is that it can create content that is tailored to the preferences and interests of the target audience. By analyzing customer data, AI instruments can determine what type of content is most likely to engage and convert potential customers, allowing them to create highly personalized marketing campaigns.

Moreover, AI-powered content generation tools can create content in multiple formats, such as text, images, and videos. This versatility allows the creation of a wide range of marketing materials that can be used across various channels, such as social media, email marketing, and website content.

At GWMR, we understand the importance of using AI-powered instruments for content generation. That’s why we offer a unique and vast dataset about wines, medals, wine descriptions, and our experience in using AI instruments to help you create compelling marketing content. Our data and expertise allow our clients to stay ahead of the competition and reach their target audience effectively. At GWMR, we’re here to help our clients navigate the complex world of wine marketing and achieve their business goals.

2. Global Wine Medal Rating Widget usage

For any wine selling platforms, showcasing their wine’s awards and accolades is a vital part of building brand credibility and attracting new customers. One of the best ways to do this is by adding a widget to your website that displays all the medals received by each of the featured wines. GWMR has created such a widget that is updated regularly by processing over 120 thousand wine medals each year.

By displaying this information prominently on your website, you provide potential customers with the confidence they need to make a purchase. Studies have shown that websites that display the awards and accolades on a product page see a substantial increase in sales. This is because customers are often drawn to wines that have received recognition and awards.

Overall, adding a medal widget to your winery website is a powerful marketing tool that can significantly boost your sales and attract new customers. GWMR medal widget is a great option for wineries who want to showcase their accolades and awards in an updated and convenient manner.

Here is an example of GWMR widget usage:

Clear and easy instructions on how to integrate the Global Wine Medal Rating Widget on your website can be found here.

3. Bottle stickers and other printed marketing materials

Medal bottle stickers and other printed marketing products are incredibly important for wine retailing. By displaying the medals and awards the wines have won in professional wine competitions, merchants can demonstrate the stock quality and their expertise to customers, and increase their chances of making a sale. With a range of customizable options available, including bottle stickers, shelf talkers, and point-of-sale displays, anyone can create a powerful marketing campaign.

At GWMR, we understand the importance of medal bottle stickers and other printed marketing products. That’s why we offer a wide range of customizable options to help showcase the awards and promote their wines in retail settings. Whether you’re looking for elegant bottle stickers, eye-catching shelf talkers, or impactful point-of-sale displays, our team of design experts can work with you to create a unique and memorable marketing campaign. It will surely increase the visibility, drive sales, and build brand loyalty among customers.

One of the local wine stores, Wine Republic is already using GWMR rating for promoting their wines in an “offline” format:

4. Finding the perfect wines for you portfolio

As a wine merchant or distributor, having a well-curated wine portfolio is essential for success. However, finding the perfect wines to include in your portfolio can be a daunting task. With so many wines from different countries, regions, grape varieties, and vintages, it can be time-consuming and challenging to find the ones that will satisfy your customers’ diverse tastes.

But what if you could have access to a vast database of wines that were already sorted by their quality and medals successes? That’s where the Global Wine Medals and Ratings (GWMR) database comes in.

GWMR has a massive database of wines that have been awarded at major world wine competitions. By filtering the database by a whole range of parameters such as geography, grape varieties, color, CO2, vintage and more, you can quickly find a list of the best wines in the specific category you are interested in.

With GWMR’s help, finding the perfect wines for your portfolio can be much more manageable and less time-consuming. You can be confident that you’re offering your customers the best wines that have been recognized and celebrated by expert judges at prestigious wine competitions.

GWMR’s vast database also allows you to discover new wines and lesser-known wineries that you may not have considered before. This can help you diversify your portfolio and offer your customers unique and exciting wine options.

Just an example — the wine importer Réserve des Tsars (France) uses GWMR rating to select its wine portfolio from certain countries, selecting the best wines produced from indigenous grape varieties.

In conclusion, with GWMR’s help, the task of creating a perfect portfolio can be much more manageable. We can save a lot of your time and effort, allowing you to offer your customers the best wines from around the world!

5. Special Global Wine Medal report and it’s addition — Wine Commerce data set.

Another way to get the most professional and detailed information about the best wineries and wines is by purchasing an E-Commerce report data set from a trusted source like GWMR. This data set is specifically designed for wine merchants and distributors, containing a wealth of information on the most successful wineries and wines from around the world (You can sneak peek the datasheet samples here).

The data set is presented in a table format, making it easy to navigate and compare different wineries and wines. The information is highly detailed and separated by countries, allowing distributors to focus on specific regions or markets. The data includes the winery name, location, contact information, and the number and type of medals won at international wine competitions.

By using this E-Commerce report data set, distributors can make informed decisions about which wineries and wines to add to their portfolio, based on objective and reliable information. This approach eliminates the guesswork involved in selecting the best wines, saving time and effort while increasing the chances of success.

Overall, by using a professional and research-oriented approach to selecting the best wineries and wines, distributors can increase their chances of success and provide their customers with the most exceptional wines available.

We strongly encourage wine commerce representatives to use the marketing instruments listed above. Don’t let valuable opportunities to enhance your business slip away, seize them now with the help of GWMR’s expertise and experience. Contact us today at info@gustos.life and take the first step towards achieving your goals.

Authors:

• Andrei Radul (Linkedin profile)
• Veaceslav Cunev (Linkedin profile)