5 best practices of using GWMR in marketing for Winemakers

Despite the fact that GWMR.wine website is visited by thousands of users per month and the Global Wine Medal Rating Report was ordered by winemakers from 40 countries, we were surprised to find out that not everybody makes full use of the numerous functionalities available.

That’s why we decided to describe in detail all the features we have developed to make it as easy as possible for you to use GWMR rating for your marketing purposes.

1. Sharing your Winery and Wine Medal Profiles in social media

In today’s digital age, social media is an essential tool for wineries looking to promote their wines and connect with customers. That’s why GWMR is proud to offer wineries the ability to share their profiles and wines on social media directly from our website. Each profile contains information of all the medals from all the major wine competitions in the World starting 2020.

By doing so, wineries can reach a wider audience, increase their online presence, and create a buzz around their brand. Plus, with our commitment to keeping winery and wine profiles updated in real-time, customers can trust that the information they see is accurate and relevant.

In order to share your winery profile use the expert search option and choose the appropriate producer name and press Find without adding any other filters.

This way only your wines will appear in search results and thus be considered as your winery “Medal profile”. You will be able to use simple buttons for sharing this profile on social media.

Using any sharing option automatically generates a Winery Profile picture

The same easy sharing is available for each wine. Just open its page and press the Share button.

Again, an auto generated social media picture will appear ready to be used. Here is an examle of how it looks:

At GWMR, we believe that sharing winery and wine profiles on social media is one of the most effective ways to reach customers and build brand awareness. That’s why we offer the ability to share profiles and wines on all major social media platforms directly from our website. This free marketing content is an invaluable tool for wineries looking to promote their wines and engage with customers. And with our dedication to keeping winery and wine profiles updated at all times, wineries can be sure that their social media content is always accurate and relevant.

2. Personal Winery Medals and Competitions Report

Never underestimate the importance of showcasing your winery’s achievements and unique characteristics to stand out in a crowded marketplace! That’s why we offer our Personal Winery Medals and Competitions Report, which provides a wealth of interesting facts about your winery that can be used for marketing purposes. For example, your winery may not be the biggest or most renowned, but our report can show that you’re among the top in a certain category or specific wine region. This information can be used to create a unique and compelling marketing campaign that sets your winery apart from the competition.

One of the most valuable aspects of the GWMR Personal Winery Medals and Competitions Report is the ability to identify specific wines that have performed well in professional competitions. With this information, wineries can highlight their best-performing wines and use them as a selling point in their marketing efforts. For example, if one of your wines has been ranked highly in a certain category and specific geographical origin, you can use that information to promote your winery’s expertise and quality. This can be a powerful tool in building brand awareness and increasing sales.

Here is DFJ Vinhos — one of the major wine producers in Portugal using GWMR information for promotion at ProWein 2023.

3. Strategic wine competition participation

Participating in international wine competitions can be a great way for wineries to increase their visibility, credibility, and sales. However, navigating the complexities of each competition and maximizing your results can be challenging, especially considering the unique wine portfolio of each winery and the specifics of each of the 280+ competitions processed by GWMR . That’s where consultancy services can be incredibly useful.

Gustоs.Life Consultancy services can provide wineries with tailored guidance on how to maximize their results at international wine competitions. They can help wineries identify which competitions to enter, which wines to submit, and how to optimize their submissions to increase their chances of success.

4. Widget usage

For wineries, showcasing their wine’s awards and accolades is a vital part of building brand credibility and attracting new customers. One of the best ways to do this is by adding a widget to your website that displays all the medals received by each of your wines. Gustos.Life has created such a widget that is updated regularly by processing over 120 thousand wine medals each year.

By displaying this information prominently on your website, you provide potential customers with the confidence they need to make a purchase. Studies have shown that wineries who display their awards and accolades on their websites see a substantial increase in sales. This is because customers are often drawn to wines that have received recognition and awards.

Overall, adding a medal widget to your winery website is a powerful marketing tool that can significantly boost your sales and attract new customers. Gustos.Life’s medal widget is a great option for wineries who want to showcase their accolades and awards in an updated and convenient manner.

Here is an example of GWMR widget usage:

Clear and easy instructions on how to integrate the Global Wine Medal Rating Widget on your website can be found here.

5. Bottle stickers and other printed marketing materials

Medal bottle stickers and other printed marketing products are incredibly important for wineries looking to promote their wines and distinguish themselves in a crowded marketplace. By displaying the medals and awards their wines have won in professional wine competitions, wineries can demonstrate their quality and expertise to potential customers, and increase their chances of making a sale. With a range of customizable options available, including bottle stickers, shelf talkers, and point-of-sale displays, wineries can create a powerful marketing campaign that visualizes their wine and winery successes.

At GWMR, we understand the importance of medal bottle stickers and other printed marketing products for wineries. That’s why we offer a wide range of customizable options to help wineries showcase their awards and promote their wines in retail settings. Whether you’re looking for elegant bottle stickers, eye-catching shelf talkers, or impactful point-of-sale displays, our team of design experts can work with you to create a unique and memorable marketing campaign. With our help, wineries can increase their visibility, drive sales, and build brand loyalty among customers.

One of the local wine stores, Wine Republic is already using our rating for promoting their wines and substantially boosting the sale:

In conclusion, the Global Wine Medal Rating Report (GWMR) offers many useful functionalities that can help wineries to promote their wines and connect with customers. However, not all users make full use of the various features available. Therefore, GWMR has provided detailed descriptions of the best practices that wineries can adopt to make the most of their rating. By following these practices, wineries can increase their online presence, reach a wider audience, and create a buzz around their brand.

We strongly encourage readers to use the marketing instruments listed above. Don’t let valuable opportunities to enhance your business slip away, seize them now with the help of GWMR’s expertise and experience. Contact us today at info@gustos.life and take the first step towards achieving your goals.

Authors:

• Andrei Radul (Linkedin profile)
• Veaceslav Cunev (Linkedin profile)